Mark Ferrer

UX/UI Designer | Web Designer | Art Director | Multimedia Designer

Profile

He is a user-experience designer, multimedia designer, front-end developer, brand designer, art director, and photographer. He works balancing usability, aesthetics, and marketing to achieve outstanding designs that work, looks great, and serves the brand.

He has vast experience of leading designs from planning, information gathering, presentations, wireframes, interviews, working mockups, to launches.


Education

Bachelor of Fine Arts Major in Advertising Arts

University of Santo Tomas

Espana Blvd Sampaloc Metro Manila

1999 - 2008

Vocational

UX Certification

Norman Neilsen Group (NN/g)

Austin Texas 2015, Singapore 2018

https://www.nngroup.com/ux-certification/


Experiences

Multimedia Designer, UX Designer, UI Designer
Vertiv Group

2009 ~

He was hired as a multimedia designer for the company's global brand program to provide multimedia content for websites, brochures, and other collaterals. He has experience working with different global and regional teams from Marketing to Engineering.

During his stay in the company, he has picked up skill mastery on HTML, CSS, jQuery, and especially User experience design and Usability.

He has enrolled his first certification course from Human Factors International as a Certified Usability Analyst. His second certification came from the distinguished Norman-Neilsen Group under their UX certification program (UXC) taking up courses related to web and interaction design. While the third certification came from the same institution but taking up UX leadership, workshops, and management.

He has gained a reputation as the subject matter expert for UX design and usability and played a major role in providing high-level branding materials, templates, reviews, and other interface design related projects while working to improve the company's UX maturity.


Relevant Projects

Vertiv Digital Brand Guidelines, UX guidelines, Iconography guidelines, Brand and UX review process, Emerson Network Power to Vertiv website re-brand, Landing pages UX enhancements(Home page, brand page, events page, product page, etc), Geist Mobile Monitoring Tool, Power Distribution Selector Web app, Vertiv Portals design/mockups, Vertiv HTML components template, Email templates (Eloqua, MailChimp, Outlook).


Skills

Leadership

Communication

Agile & Scrum

Project Management

Web Design (HTML, CSS, and JS)

UX Design

UX Research

Interaction Design

Email Marketing

Desktop Publishing

Multimedia

Art Direction

Branding

Illustration